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Digital Photography

Announcements Coming The First Week of September [CR2]

We’re told that photo gear related announcements from Canon will be coming the first week of September, it is expected that Canon will announce at least one mirrorless camera. Other product announcements are also expected around the same time leading into Photokina, which begins September 26, 2018. The full frame mirrorless camera from Canon is Read more…

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Announcements Coming The First Week of September [CR2]

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Nikon Wins Three iF Design Awards

Nikon is pleased to announce that three of its products have received an ‘iF Design Award 2018’ within the product discipline. They are the D850, D7500 and Coolpix W300 cameras.

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Nikon Wins Three iF Design Awards

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Sigma officially announces their new 14-24mm f/2.8 Art full frame DSLR lens

The previously rumored Sigma 14-24mm f/2.8 Art full frame DSLR lens is now officially announced ( US pricing not yet announced ): “The Sigma 14-24mm F2.8 DG HSM Art is the ideal ultra-wide-angle zoom lens for the most demanding photographers. With a constant F2.8 aperture throughout the entire zoom range, it’s designed for 50-megapixel plus cameras for outstanding high-resolution image quality. An updated Hyper Sonic Motor (HSM) provides fast and accurate autofocus

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Sigma officially announces their new 14-24mm f/2.8 Art full frame DSLR lens

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Canon Developers Discuss Designing the EF 85mm f/1.4L IS USM

Canon Asia has posted an interview article with the developers of the Canon EF 85mm f/1.4L IS USM. The developers initially thought it would be impossible to design such a lens and keep it under 1 kg in weight and have a compact design

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Canon Developers Discuss Designing the EF 85mm f/1.4L IS USM

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Canon USA Adds New Cameras and Lenses to its CarePAK Program

From Canon USA: Canon U.S.A., Inc., is excited to announce the launch of a CarePAK PLUS promotion just in time for the holidays.

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Canon USA Adds New Cameras and Lenses to its CarePAK Program

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5 Ways to Find Your Best Brand Advocates

Finding individuals, customers and non-customers alike, to refer your product or service may come quick… Read More

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5 Ways to Find Your Best Brand Advocates

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Nikon D5 100th anniversary edition camera delayed till August

Nikon Japan issued a notice today that the Nikon D5 100th-anniversary edition camera was delayed. The reason given was ” as it takes time to final adjust the product “

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Nikon D5 100th anniversary edition camera delayed till August

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What Is a Good Marketing Strategy for New Product Development?

Over and again, I have found that fledgling innovators or entrepreneurs start with the product… Read More

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What Is a Good Marketing Strategy for New Product Development?

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Risky Business: How to Win at PR Against a Giant Competitor

This question comes up frequently among our clients. Suppose your product outclasses a giant industry… Read More

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Risky Business: How to Win at PR Against a Giant Competitor

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B&H updated the shipping date of Nikon DL cameras to March, 2017

Earlier this month I reported that the new rumored shipping date for the Nikon DL cameras is March, 2017. B&H recently updated their product listing for two DL models  with ” Expected availability: Mar 2017 ” (thanks Aldo): Related posts: Nikon DL cameras shipping date now listed as January 2017; DL price increase in the UK

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B&H updated the shipping date of Nikon DL cameras to March, 2017

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