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Canon Developers Discuss Designing the EF 85mm f/1.4L IS USM

Canon Asia has posted an interview article with the developers of the Canon EF 85mm f/1.4L IS USM. The developers initially thought it would be impossible to design such a lens and keep it under 1 kg in weight and have a compact design

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Canon Developers Discuss Designing the EF 85mm f/1.4L IS USM

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Canon USA Adds New Cameras and Lenses to its CarePAK Program

From Canon USA: Canon U.S.A., Inc., is excited to announce the launch of a CarePAK PLUS promotion just in time for the holidays.

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Canon USA Adds New Cameras and Lenses to its CarePAK Program

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5 Ways to Find Your Best Brand Advocates

Finding individuals, customers and non-customers alike, to refer your product or service may come quick… Read More

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5 Ways to Find Your Best Brand Advocates

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Nikon D5 100th anniversary edition camera delayed till August

Nikon Japan issued a notice today that the Nikon D5 100th-anniversary edition camera was delayed. The reason given was ” as it takes time to final adjust the product “

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Nikon D5 100th anniversary edition camera delayed till August

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What Is a Good Marketing Strategy for New Product Development?

Over and again, I have found that fledgling innovators or entrepreneurs start with the product… Read More

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What Is a Good Marketing Strategy for New Product Development?

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Risky Business: How to Win at PR Against a Giant Competitor

This question comes up frequently among our clients. Suppose your product outclasses a giant industry… Read More

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Risky Business: How to Win at PR Against a Giant Competitor

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B&H updated the shipping date of Nikon DL cameras to March, 2017

Earlier this month I reported that the new rumored shipping date for the Nikon DL cameras is March, 2017. B&H recently updated their product listing for two DL models  with ” Expected availability: Mar 2017 ” (thanks Aldo): Related posts: Nikon DL cameras shipping date now listed as January 2017; DL price increase in the UK

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B&H updated the shipping date of Nikon DL cameras to March, 2017

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Nikon DL cameras shipment date is still unknown

B&H no longer has the Nikon DL cameras shipping date listed as January 2017 on their product pages  - it was changed a few days ago to ” coming soon ” – reportedly based on direct input from Nikon USA: @EdinaMNguy @nikonrumors We rely on suppliers like @NikonUSA for ETA info and make adjustments based on info they provide. — Henry Posner (@h_posner) January 2, 2017 If anyone is visiting CES, please stop by the Nikon booth (#14117, Central Hall, Las Vegas Convention Center) and ask the reps about the DL release date

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Nikon DL cameras shipment date is still unknown

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Canon Scoops Four EISA Awards

Canon has been honoured with four product awards from the European Imaging and Sound Association (EISA). Read more and comment

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Nikon Coolpix W100 compact camera announced

Nikon announced a new Nikon Coolpix W100 waterproof and shockproof compact camera that replaces the previous S33 model . This product line makes the perfect first camera for a child. Additional information can be found here .

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Nikon Coolpix W100 compact camera announced

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