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Digital Photography

Government Social Media Accounts: 3 Agencies that Inspire on Social

Arguably one of the most useful aspects of social media is its ability to deliver relevant content to a significantly large group of people instantaneously.

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5 Examples of the Top Social Media Content of 2018 (So Far)

Where has 2018 gone? It seems like only yesterday that

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The biggest problem of Nikon

The biggest problem of Nikon is by Lior Koren, editor in chief of the Israeli online magazine www.dtown.co.il : When Steve Jobs searched for a CEO that will replace him, He chose Tim Cook – the man that was in charge of the company’s inventory. Jobs did not choose a person from the Marketing or Research / Development departments but the one who was responsible that the customers will get the products they want – fast

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The biggest problem of Nikon

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Content Marketing World Round-Up

Content Marketing World is taking place in Cleveland this week. Billed as “the largest content event,” the annual conference attracts nearly 4,000 marketers who come from all over to learn… Read More > > >

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Content Marketing World Round-Up

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5 Reports Every PR Pro Needs to Prove PR ROI

All the software in the world won’t help if you can’t extract the data, interpret it, and present it in convincing reports. Your marketing and communications department may have a… Read More > > >

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5 Reports Every PR Pro Needs to Prove PR ROI

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Industry News: Canon on Reframing the Business to Avoid Further Smartphone Disruption

Canon has always been considered a marketing powerhouse and they have remained the number 1 camera manufacturer based on marketshare, and their marketshare is increasing in segments such as mirrorless cameras and lenses. From Marketing Week: …… Bonniface admits the market has been “challenging” but says the general perception is that sales have now “bottomed Read more…

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Industry News: Canon on Reframing the Business to Avoid Further Smartphone Disruption

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Nikon announces the addition of 10 new ambassadors

Today Nikon announced the addition of 10 new Nikon Ambassadors  - the question is who will do the official promo for the new mirrorless camera. Here is the full  list with the press release: Ten New Photographers Named to The Nikon USA Ambassador Program An Exciting Group of Talented Visual Storytellers Joins the Distinguished Roster of Industry Elite MELVILLE, NY  – Today, Nikon Inc. announced the addition of ten new visual artists representing a diverse variety of disciplines to the prestigious Nikon Ambassador Program

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Nikon announces the addition of 10 new ambassadors

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The Fujifilm X-H1 is Dead, Long Live the X-H2!

The new Fujifilm X-H1 has only been out for a couple of weeks, but the even newer X-H2 is already for sale, at least according to this sales flyer that we spotted on the London Camera Exchange stand at the Photography Show. Either LCE know something that the rest of the world doesn’t know, or there’s been a slight mix-up with the letters H and T in their marketing department..

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The Fujifilm X-H1 is Dead, Long Live the X-H2!

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Nikon at the 2018 Photography Show

Nikon will take part in the 2018 Photography Show in Birmingham. The seminar schedule  can be found on this page . Here is the full press release: NIKON ANNOUNCE PRESENCE & SPEAKER SCHEDULE AT THE PHOTOGRAPHY SHOW 2018 Visit Nikon at The Photography Show on stand C11 London, UK, 12th February 2018: Nikon UK today announces that it will be exhibiting its product line-up and hosting a range of fantastic speakers at The Photography Show, an exhibition dedicated to photography and open to all, from 17th to 20th March 2018 at the NEC in Birmingham

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Nikon at the 2018 Photography Show

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Nikon AF-S NIKKOR 180-400mm f/4E TC 1.4 FL ED VR lens officially announced

  The previously rumored Nikon AF-S NIKKOR 180-400mm f/4E TC 1.4 FL ED VR lens is now officially announced with Nikon’s first built-in teleconverter. The US price is $12,399.95 (pre-orders are now open at B&H ). Primary features: Super-telephoto zoom lens with coverage of a broad range of focal lengths beginning at 180 mm and extending to 560 mm when the built-in 1.4x teleconverter is used Built-in 1.4x teleconverter which can easily be activated/deactivated while looking through the viewfinder:   Tripod collar ring that enables smooth switching between horizontal and vertical orientation Zoom ring that is easily operated while holding onto the tripod collar Adoption of a fluorite lens element and magnesium alloy has achieved a light weight of approximately 3,500 g/7 lb 11.4 oz Dust- and drip-resistant structure that prevents dust and drops of water from entering the lens Nikon’s exclusive highly durable fluorine coat that effectively repels dust, water droplets, grease, and dirt The latest optical design that includes the use of one fluorite lens element and eight ED glass elements for extremely sharp and detailed rendering that is compatible with high-pixel-count digital cameras The latest optical design and the use of Nano Crystal Coat enable clear images in which ghost and flare are effectively suppressed High maximum reproduction ratios with close-up shooting at telephoto positions (0.25x when the built-in teleconverter is not used, 0.36x when activated) The exclusive design of this lens with a built-in teleconverter ensures optimal optical and AF performance Electromagnetic diaphragm mechanism that enables stable exposure control The VR mechanism offers camera shake compensation equivalent to a 4.0-stop increase in shutter speed in NORMAL mode; users can choose from NORMAL and SPORT modes: Sample photos: Nikon Japan Nikon USA Lens design (without and with TC), weather sealing, MTF charts (click for larger view), technical specifications and full press release: Mount Type: Type E AF-S lens with built-in CPU and F mount (1.4x TC built-in) Focal Length Range: 180 - 400 mm With built-in TC 252-560 mm Zoom Ratio: 2.2 x Maximum Aperture: f/ 4 With built-in TC f/5.6 Minimum Aperture: f/ 32 With built-in TC f/45 Format: FX/35mm Maximum Angle of View (DX-format): 9° Minimum Angle of View (DX-format): 4° Maximum Angle of View (DX-format) with built-in Teleconverter: 6°20′ Minimum Angle of View (DX-format) with built-in Teleconverter: 2°50′ Maximum Angle of View (FX-format): 13°40′ Minimum Angle of View (FX-format): 6°10′ Maximum Angle of View (FX-format) with built-in Teleconverter: 9°50′ Minimum Angle of View (FX-format) with built-in Teleconverter: 4°30′ Maximum Reproduction Ratio: 0.25x (at 400 mm)  0.36x (at 560 mm) Lens Elements: 27 Built-in Teleconverter Lens Elements: 8 Lens Groups: 19 Built-in Teleconverter Lens Groups: 5 Compatible Format(s): FX DX VR (Vibration Reduction) Image Stabilization: Yes Diaphragm Blades: 9 Distance Information: Yes Nano Crystal Coat: Yes ED Glass Elements: 8 Fluorite Elements: 1 Fluorine Coat: Yes Super Integrated Coating: Yes Autofocus: Yes AF-S (Silent Wave Motor): Yes Internal Focusing: Yes Minimum Focus Distance: 6.6 ft. (2.0 m) from focal plane Focus Mode: Manual, Manual/Auto, Auto/Manual E-type: Yes Filter Size: 40.5 mm Accepts Filter Type: Drop-in filter Compatible with Nikon AF-S Teleconverters: Yes Approx

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Nikon AF-S NIKKOR 180-400mm f/4E TC 1.4 FL ED VR lens officially announced

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